Lessons For A Newbie

Today I am writing about something a little different.  I have been doing a lot of soul searching and have been watching some dramas unfolding at some of the marketing forums around the internet.

What really got me started thinking was when I launched my new guide that I put together for moms to be able to work from home.  It is a great guide which offers a ton of ideas and resources for any women just getting started searching for work to do from home.

I got the guide finished and set up ready to sell, and I realized that I just had to do what felt comfortable to me.  I have seen some rather unsavoury marketing techniques over the past few years, and have been taken in by my fair share of exaggerated claims.  I have seen some tactics that are “guaranteed to make the sale”, and I know that I am not good at selling.

Pretty sad huh?  Trying to get established in internet marketing, but not being able to sell!

This has been bothering me for awhile - and in fact I was considering selling this site and the guide because I just don’t think I can market it the way someone else could.  But then, I read a post on the WF the other day about a story that Allen Says (the forum administrator and a great online marketer) had written.  It told a story which after reading really had me thinking.

In the story, he talks about a man who shared the secret to being successful - which after reading basically came down to the simple fact of living and marketing your business remembering to live by the premise “doing unto others…..”

I realized that I was trying to follow the plans that other marketers were using which worked fine for them, but didn’t seem as effective for me.  The principles are still the same, as are the basic models of marketing - but some of the little things just were not things I felt comfortable doing.

So, in the end, what it comes down to is treating your site visitors and your customers how you would like to be treated.  I think we are all getting tired of the overhyped sales letters, the ridiculous prices and the hypocrisy of so many others right now.  The “guru’s” who get away with being less than honest, and can treat others however they want without fear of any kind of consequences.

I am hoping to make others who are just getting started that the way you treat people will always be remembered.  Do what you are comfortable doing - even if the “experts’ say that it will never work.  Try to find what works for you, and find ways of marketing that are going to demonstrate who you really are.

Maybe it is time for some changes in online marketing.

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